Jonathan Kumin

Building AI platforms at Signature Aviation, the world’s largest network of private aviation terminals.

Promoted to a newly created role to design and implement AI solutions across the organization. Led the development of cutting-edge, in-house AI models using innovative architectures like Mamba/LNN for efficient inference, until JOANN wound down operations in May 2025.

Earlier titles: AI Engineer (Jan 2024 – May 2025) · SEO & Search Specialist (Jun 2023 – Jan 2024)

Led a team of SEO specialists, driving organic growth for clients. Implemented AI-powered content creation processes that significantly increased content output and efficiency.

Managed SEO strategy and execution for Rocket Central, the central hub of Rocket Companies. Implemented innovative AI techniques but was limited in pursuing a full-time engineering role.

Led SEO for Giant X, developing and deploying GPT-3 powered SEO tools during GPT-3’s closed beta. These tools resulted in a 20% overnight boost in search visibility after Google’s BERT update.

Earlier titles: SEO Manager (Apr 2020 – Sep 2020) · Store Manager (Sep 2019 – Apr 2020)

Founded and managed Kumin Consulting, providing SEO, digital marketing, traditional marketing, and application development services. Worked independently full-time here between JOANN’s closure (May 2025) and joining Signature Aviation (Jan 2026).

Oversaw all marketing efforts, including SEO, social media, email marketing, and web development. Implemented early AI techniques for SEO content optimization.

Earlier titles: SEM Manager & Web Developer (Oct 2017 – Feb 2018) · Sales Representative (May 2017 – Oct 2017)

Freelance web developer, creating websites and mobile applications for a diverse client base. Skills include front-end development, UI/UX design, and SEO.

Jonathan's newest venture, CreAIt, leverages AI and Marketing Data Warehouses to automate content strategy and creation.

300% increase in content output · 85% reduction in content creation time

Pioneering implementation of GPT-3 powered SEO tools during its closed beta phase, specifically designed to leverage BERT's natural language understanding capabilities.

20% immediate increase in search visibility post-BERT update · 15% improvement in organic traffic

As AI Architect at JOANN Stores, pioneered the implementation of cutting-edge AI solutions including Mamba and Liquid Neural Networks for efficient, lightweight inference.

80% reduction in model inference time · 60% improvement in prediction accuracy